Using Local Listings to Improve Your Visibility
One of the easiest ways to improve visibility in search engines for your local area is with local listings in the major search engines. Whenever you add location keywords to a search, the search engine will include a map of the area showing all the results that fit your search terms in that area. For example, if you entered "restaurants hood river oregon" you will see a map showing the locations of restaurants in Hood River. Some search engines also show you a partial list of the restaurants in the map window along with links.
Getting added to the local listings is easy, and best of all, it's free! Here's how to get your business (and web site) set up in the major search engines.
Google My Business
Local listings in Google is done withthe Google My Business program. To create a listing, you need to create an account for your business or have Etherjazz assist you. Google places the highest value on submissions directly from the business themselves compared to third party sources. Once the business information has been entered and submitted, Google verifies the submission to be legitimate by having you enter a PIN that will be sent to either your business address or phone number. Go to Google MyBusiness
Bing Places for Business (Microsoft)
Bing Places For Business provides a set of easy to use listing tools for you to claim, verify, and manage your local business listing on Bing. A local listing is a page showing business details. Local listings can be found on the Local tab of the Bing Search results from a computer browser. Submissions are free, and Bing also has a verification process for submissions. Go to Bing Places For Business
Yahoo Local Listings (Yext)
The Yahoo Local Listings service is similar to Google and Bing. Yahoo has partnered with Yext for the Yahoo Local Listings. The basic listing service is free. You can also sign up for Yext premium service you can control and broadcast your listings on a network of premium sites including Yahoo, Yelp, Facebook, and Bing. Got to Yahoo Local Listings